360º Opportunity Assessment

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Assess specific market opportunities.

Problem: A Peruvian non-profit wanted to assess the opportunity for a new Amazonian super fruit and develop a strategic business model to bring it to the U.S. market.

Solution: A comprehensive market assessment including market size, sales growth potential, manufacturer requirements for ingredient use, hot buttons to promote its benefits at retail, analysis of previous ingredient introductions such as acai, goji berry and chia, and the likelihood consumers would embrace products with this ingredient.

Result: The client developed a complete market entry strategy and began to assemble the infrastructure needed to pursue the U.S. market opportunity.

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