Director of Business Strategy & Marketing
Cindy is responsible for the development of business strategy for clients, in addition to the strategy and implementation of all marketing communications for the NEXT Data & Insights Group. With more than 25 years of marketing and management experience for health, wellness and natural products blue chip and startup companies, Cindy is known as a trusted business advisor who builds high-performing teams, develops insightful strategies and brings inspired solutions to market.
Before joining Penton in 2013, Cindy was Founder and President of The Heller Group, a business advisory firm that offered everything from interim executive management, business and brand development to change/business process management and mass/direct marketing program implementation. Notable clients included Covidien, AlloSource, General Mills, Orange Glo International and many others.
Previously, Cindy was VP Marketing and CMO for Gaiam, Director of Marketing for Orange Glo, Senior Account Director at Sterling Rice Group, and spent seven years with The Quaker Oats Company in ever-expanding capacities, culminating as Senior Marketing Manager for all Quaker Bagged Cereals. Cindy began her career in Brand Management at General Mills. She was awarded Top 100 Marketers in the U.S. by Advertising Age in 2001 for the launch of OxiClean, one of the most successful natural product launches in the history of the natural products industry.
Cindy is a graduate of Bowdoin College with degrees in Government and Sociology.