Concept Pipeline

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A validated ideas pipeline

Problem: A large supplement company was repositioning and launching new products, but having difficulty due to the specialized target audience and lack of a data-driven approach.

Solution: A dedicated idea filtering pipeline, including a prediction market, customized sample and tailored concept formats to rapidly test a large number of ideas across multiple product types.

Result: The company maximized their ideation process filtering those ideas efficiently and effectively with a data-driven approach. The client is currently moving towards launch of these new products.

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