A validated ideas pipeline
Problem: A large supplement company was repositioning and launching new products, but having difficulty due to the specialized target audience and lack of a data-driven approach.
Solution: A dedicated idea filtering pipeline, including a prediction market, customized sample and tailored concept formats to rapidly test a large number of ideas across multiple product types.
Result: The company maximized their ideation process filtering those ideas efficiently and effectively with a data-driven approach. The client is currently moving towards launch of these new products.