Market Immersions

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First-hand experiential programs

Problem: A large pet food manufacturer’s brand teams needed to understand and appreciate the nuances of the Health, Wellness and Natural Products market to drive inspired thinking in their opportunity areas.

Solution: A 1.5-day immersion experience including foundational data and insights, visits to retailers, lunches with entrepreneurs and more.

Result: Unanimous team agreement that the experience enhanced their market understanding which drove new thinking into their organization.

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