Anticipate the tipping points of critical mass.
Problem: A mid-sized private equity firm needed better insight into a set of key trends, with a particular interest in anticipating “tipping points” to inform their investment strategies and timing.
Solution: A program tracking 12 different trends on a quarterly basis using a subset of the multiple forces modeling inputs. Plus, an analyst-supported subscription to the NEXT Trend database was implemented.
Result: The private equity firm became better informed on the state of these key trends and better able to prioritize and optimize the timing of their investments.